Privacy Policy

1. Data controller

Virtually Branded Ltd, trading as BrokerLync ("we", "us", "our"), is the data controller for personal data collected through our marketing website and account sign-up flow. When you use BrokerLync to collect information from your own clients, your brokerage is the data controller for that client data and BrokerLync acts as a data processor on your behalf under a separate Data Processing Agreement.

BrokerLync is a trading style of Virtually Branded Ltd, a company registered in England and Wales under company number 13132922, with its registered office at 31 Sunflower Lane, Stainton, Middlesbrough, TS8 9FS.

You can contact us about this policy at info@brokerlync.io.

2. What data we collect

• Account details you provide, such as your name, firm name, email address and phone number.
• Demo request submissions and any questions you send us through the site.
• Billing information processed by our payment provider (we do not store card details ourselves).
• Basic technical data such as IP address, browser type and pages visited, collected through cookies and standard server logs.

3. Lawful basis

We rely on the following lawful bases under the UK GDPR:

• Contract — to provide the BrokerLync service to you and your firm.
• Legitimate interests — to respond to enquiries, secure our platform and improve our product.
• Legal obligation — to keep records required by tax, accounting and regulatory rules.
• Consent — where required, for example for optional marketing communications.

4. How we use your data

We use your personal data to provide and administer the service, to respond to demo requests and support enquiries, to send service-related communications, to keep the platform secure and to meet our legal and regulatory obligations. We do not sell your personal data.

5. Sharing and sub-processors

We share personal data with vetted sub-processors that help us run the service, such as our cloud hosting, database, email delivery and payment providers. A current list is available on request. Where any sub-processor is based outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations.

6. Retention

We keep personal data only for as long as we need it for the purposes set out in this policy. Account data is retained for the life of your subscription and for a reasonable period afterwards for legal and accounting purposes. Demo request data is typically retained for up to 24 months unless you ask us to delete it sooner.

7. Your rights

Under the UK GDPR you have the right to access, rectify, erase, restrict or object to the processing of your personal data, and the right to data portability. You can exercise these rights by contacting us at info@brokerlync.io. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We use encryption in transit and at rest, role-based access controls and two-factor authentication to protect personal data. No system is perfectly secure, but we take our responsibilities seriously and review our controls regularly.

9. Changes to this policy

We may update this policy from time to time. Material changes will be communicated through the service or by email where appropriate. The "Last updated" date at the top of this page shows when it was last revised.

10. Contact

For any privacy questions or to exercise your rights, please email info@brokerlync.io.